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EUROKOREA / JOURNAL

Carrefour City Paris: from on-site work to market access

2024 project · Paris 14th arrondissement · photograph dates not established

Korean products find their place in a Paris neighbourhood store. Our contribution: starting discussions on the ground, presenting products and coordinating commercial exchanges between supplier and distributor.

From prospecting to a commercial proposal

Korean products find their place in a Paris neighbourhood store. Our contribution: starting discussions on the ground, presenting products and coordinating commercial exchanges between supplier and distributor.

  1. On-site prospecting

    Store visits and initial discussions on the ground.

  2. Developing contacts

    Identifying the contacts needed to develop the commercial proposal.

  3. Commercial proposal

    Direct contact and presentation of the Korean product range.

  4. Product presentation

    A catalogue and product presentation suited to neighbourhood retail.

  5. Supplier–distributor coordination

    Introductions and coordination of product and quotation review.

  6. Commercial follow-up

    Following discussions to prepare the project’s next steps.

The photographs show the products in store. The articles below document the development of this distribution channel; they do not identify EUROKOREA as a contributor.

Korean Food display and Korean drinks in the Carrefour City store presented in this project.
Korean Food display and Korean drinks in the Carrefour City store presented in this project.
Korean noodles, sauces and grocery products on the shelves.
Korean noodles, sauces and grocery products on the shelves.
Overview of the Asian and Korean food section.
Overview of the Asian and Korean food section.
Korean drinks in the store’s drinks area.
Korean drinks in the store’s drinks area.
Carrefour City frontage on avenue du Maine in Paris.
Carrefour City frontage on avenue du Maine in Paris.

Projects & press perspectives

Mentions of the team, our clients and the distribution channel are distinguished. Reprints of the same news-agency report are not counted as independent investigations.