EUROKOREA · A French company based in Paris
Export to Korea, develop a brand in France or organise a project on the ground. From Paris, we bring partners together and coordinate delivery, from the first conversation to distribution.
Services
Market entry, a launch, a one-off event or long-term development: we tailor the assignment to your needs.
French brands entering Korea, Korean brands developing in France: market opportunities, partner identification and commercial follow-up.
Brand strategy, photography and video, social media, advertising and websites: ongoing communication with documented results.
Choosing the format, finding partners, preparing logistics and being there on the ground.
Business meetings, trade shows, professional delegations and training: programme preparation, local coordination and interpreting in French, Korean and English.
Entrepreneurial experience since 2017. EUROKOREA, a French company, since 2019.
Projects
A Korean brand distributed in France, a French brand developed in Korea, encounters and content that extend the commercial work.
An introduction to each project. Open the panel to explore our role, results and related links.
A department-store launch, followed by sustained commercial work.
First among 70 Korean beauty brands in revenue and units sold in the final Shinsegae × Printemps pop-up results.
The pop-up: official presentation and press
From working with the manufacturer to following the Korean market.
Ongoing support since 2023, including preparation with Korean partners for the Choi Hwa-jung programme on CJ OnStyle.
Go Nuts on the Choi Hwa-jung programme · CJ OnStyle source ↗ Prepare your development in Korea ↗ Go Nuts Korea · Instagram ↗
Korean food products · Paris 14th arrondissement
Carrefour City Paris Maine 85
Korean products find their place in a Paris neighbourhood store. Our contribution: starting discussions on the ground, presenting products and coordinating commercial exchanges between supplier and distributor.
Store visits and initial discussions on the ground.
Identifying the contacts needed to develop the commercial proposal.
Direct contact and presentation of the Korean product range.
A catalogue and product presentation suited to neighbourhood retail.
Introductions and coordination of product and quotation review.
Following discussions to prepare the project’s next steps.
The photographs show the products in store. The articles below document the development of this distribution channel; they do not identify EUROKOREA as a contributor.
Discovery also happens through meeting people.
Brands and products presented, sold or tested across projects include AROCELL, FRUTRIP, BONEE, HUMHUM, Hongd.made and Kimchi Block by Open Sauce Lab. This selection records past and present collaborations; it is not a current distribution catalogue.
Discover Seoul Market ↗ Seoul Market · project history ↗
SAMSUN
SAMCHIC
SAMSO
SAMBUNSince the launch of SAM Korean Tables, we have supported its four brands through identity, content, media relations, customer experience and online presence. SAMSO is one of the launches within this group-wide approach.
The group project, in eight stages ↗
Historical data from the internal report delivered on 4 May 2026, not independently audited. Creator views are not added to restaurant-account views. Threads replies are recorded separately from publications. These figures do not describe current October performance.
Support the creation of a new venue, then help people discover it.
Four restaurants, four identities: group communication connecting concept, content and public events. With SAM, we also support storytelling and promotion for K-Food Terroir and Paris K-Food Week.
Korean Taste & Terroir Lab is led by FRKO Connect, with support from SAM Korean Tables and aT. Jangmin’s preparatory contribution and our communication for SAM are distinct from delivery of the final programme.
Read the story, dates and press coverage ↗Mentions of Jangmin, SAM and its restaurants, followed by coverage of the distribution channel. These articles are not all direct mentions of EUROKOREA.
Milestones
Brand projects, professional programmes and team assignments. Individual assignments are distinguished from EUROKOREA projects and detailed in the profiles.
Yoonah Park and Jangmin Choi took part in the festival, with on-site activities under the Seoul Market brand.
Seoul Market · Bordeaux
Yoonah Park and Jangmin Choi took part in an event dedicated to Korea, with on-site activities under the Seoul Market brand.
Seoul Market · Dijon
Supporting the brand in Korea and following collaborations between the French manufacturer and local partners.
France → Korea · ongoing collaboration
From the group’s identity to the SAMSO launch, we combined brand strategy, content production, media relations and on-site work. The collaboration continued in October 2026 with Reels and advertising campaigns for Paris K-Food Week.
Korea programme: 3–13 August · Paris K-Food Week: 29 September–6 October · SAM offers extended until 9 October 2026.
Read the story ↗Demonstrations and product presentations by Yoonah Park; tasting activities and stand interpreting by Jangmin Choi.
Individual assignments · Yoonah Park and Jangmin Choi
Demonstrations, sales, content and creator invitations for the Shinsegae × Printemps pop-up. The event forms part of the brand’s distribution development in France.
Beauty · Korea → France
Sales and tastings of four FRUTRIP drinks, six snack references, COCORI jelly, BBANGANISTA cookies and 36.5 soaps, alongside the Seoul Market selection. Customer reactions and product-level reporting, with no cooking demonstration.
Seoul Market activities · Paris
Business interpreting and Korean food-product presentations by Yoonah Park and Jangmin Choi during buyer meetings.
Individual assignments · Yoonah Park and Jangmin Choi
Preparing a stay for Korean students, coordinating with the institution and providing local support. Programme follow-up and training evaluation.
Professional programme · formerly Institut Paul Bocuse
Brand presentation at Maison&Objet, buyer discussions, pop-up sales in Lyon and Paris, stock follow-up and feedback from the French market.
Past collaboration · Korean lifestyle
Cooking demonstrations and Miracl product presentations by Yoonah Park; stand coordination and organisation of a presentation and tasting for invited media by Jangmin Choi.
Individual assignments · Yoonah Park; previous aT experience for Jangmin Choi
Yoonah Park led kimchi-making workshops; Jangmin Choi helped run the workshops and provided stand interpreting.
Individual assignments · Yoonah Park and Jangmin Choi
Running the Seoul Market stand, presenting and selling products, with cooking demonstrations led by Yoonah Park.
Exhibition · Paris
Programme preparation, guidance for the trade-show visit, hotel and transport coordination, on-site support and interpreting.
Professional visit · Paris
Prospecting stores in Paris, presenting Korean products, introductions to the supplier and coordinating discussions on products and quotations.
EUROKOREA · Paris 14th arrondissement
Read the story ↗Supporting the brand’s exports to Korea and preparing its presentation to Korean customers with local partners.
Food · France → Korea
Establishment of the French business dedicated to commercial exchanges between France and Korea.
Business activity since 26 February 2019 · RCS registration on 5 March 2019.
Entrepreneurial activities began before the creation of the French company EUROKOREA.
Yoonah Park’s experience · before EUROKOREA.
The market, the product, your objectives and the local context.
The partners and contacts suited to your project.
Coordinate delivery on the ground and provide follow-up.
Introduction film
Approx. 34 seconds · French version
YOONAH · CONTENT & INFLUENCE
Yoonah Park · @yoonah.coree
Food, culture, beauty, places and people. French-language content to discover products, tell the story of an experience and share an encounter.
Total of available public figures, including rounded values. This reporting scope differs from the 90-day account figures: the two totals are not added together.
Search the 29 selected examples.
Watch the video ↗Commercial collaboration · shared post
From takeaway jjajangmyeon to the Palais-Royal: a brand experience told in French.
Views: 90-day selection. Reactions: public cumulative figures; separate periods.
Original post ↗
Watch the video ↗Commercial collaboration · shared post
Bibimbap and spicy pork: introducing the restaurant with a giveaway.
Watch the video ↗Collaboration mentioned
A culinary creation featuring Poom Collectif tableware.
Watch the video ↗Complimentary stay and meals · no payment
A stay, dining and the hotel experience presented to a French-speaking audience.
Watch the video ↗Complimentary treatment · no payment
A skincare experience exploring the approach of a Paris boutique.
Watch the video ↗Gifted instrument
Discovering the gayageum and Arirang with an instrument gifted by Beautiful Gayageum.
Watch the video ↗Tagged brands · shared post
On-site content about AROCELL’s presence during Brand Week at Printemps.
Watch the video ↗Local visit and discovery
Les Fruits Rouges de Mon Jardin: a visit introducing a local business and its region.
Watch the video ↗Original recipe
Candied chestnut meets Korean walnut cake in a dessert recipe.
Watch the video ↗Product test · no official partnership
A review of Picard Korean products, created outside an official collaboration.
Watch the video ↗Restaurant presentation · giveaway
Discovering Korean barbecue, with a giveaway for followers.
Watch the video ↗Interview
An interview with BEEJAY about K-Pop and its development.
Watch the video ↗Fusion recipe · restaurant discovery
An original creation combining ssam and tapas, linked to Mucho Cielo y Mucho Mar in Barcelona.
Watch the video ↗Interview · shared post
An interview with Jake about dishes to discover in Korea.
Watch the video ↗External presentation · shared post
Discovering Seoul Social Club in Lyon. Original post by @mline17.
Original post: @mline17
Watch the video ↗Own event · shared external post
An introduction to the SEOUL MARKET pop-up at CAFÉ PAT. Original post by @heydjuce.
Original post: @heydjuce
Watch the video ↗Recipe · credited source
An everyday recipe bringing French and Korean cooking together.
Watch the video ↗Festival invitation · workshop facilitation
A Korean cooking class and kimchi presentation at Woori Festival.
Watch the video ↗Launch event · shared post
Introducing the brand’s launch at Seven Young.
Watch the video ↗Restaurant · shared post
Discovering Korean noodles and jjamppong at SAMSO.
Watch the video ↗Tagged designer · hanbok presentation
An introduction to hanbok and the work of HANDPLUS.
Watch the video ↗Recipe · tagged products
A kimchi pasta recipe featuring tagged products and brands, including Le Creuset.
Watch the video ↗Opening · shared post
An introduction to a Paris beauty salon and its opening event.
Watch the video ↗Own stand · on-site presentation
EUROKOREA stand F13 and its products at K-EXPO.
Watch the video ↗Launch event · shared post
A beauty launch in Bordeaux with a boutique and a Korean brand.
Watch the video ↗Wedding experience · tagged partners
A Korean wedding experience featuring Hyojongdang and Jubilee.
Watch the video ↗Invitation · shared post
Discovering Korean food at a cultural and tourism event.
Watch the video ↗Event collaboration · workshops
Cooking workshops and tastings with Open Saucelab and Corea Spirit.
Watch the video ↗Invitation from a cultural institution
Discovering the Seokguram exhibition at the Korean Cultural Centre in Paris.
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Figures recorded on 8 October 2026. The selection mainly features posts with around 10,000 views, alongside significant brands, interviews and events. Unrecorded figures do not mean zero; reposts and shares are distinct.
Yoonah’s personal portfolio: brand mentions do not prove an official partnership. These posts are not a list of EUROKOREA contracts or company client references.
@yoonah.coree ↗Our mission
Based in Paris, EUROKOREA supports French and Korean companies in both directions through exports, distribution, marketing and on-site projects. We identify contacts, prepare operations and coordinate follow-up between the two markets.
To become a trusted partner for projects between Korea and Europe. From France, we aim to help brands and businesses develop sustainably across differences in markets and cultures.
Our team
Yoonah leads EUROKOREA in Paris. Depending on the project, Jangmin contributes his experience of Korean food marketing and European markets.
Distribution
Business development
French–Korean coordination
From buying at Shinsegae Simon to importing and distributing in France, Yoonah knows commercial exchanges from both sides. She leads EUROKOREA and also works on content and social media.
K-Food in Europe
Market analysis
Operations & events
At aT’s Paris office, Jangmin worked on promoting Korean food products in Europe. Today, depending on the project, he contributes his perspective on markets and distribution channels.
The backgrounds presented are personal experience; previous employment is not presented as EUROKOREA’s company projects.
Our news
Projects, encounters and initiatives between Korea and France: receive our news by email, without a fixed mailing schedule.
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French-speaking businesses
From Paris, we support commercial exchanges and projects between France and Korea. Your business can contact us in French, wherever it is based.
Belgium, Luxembourg, Switzerland, Canada, North Africa — including Morocco, Algeria and Tunisia — sub-Saharan Africa or another French-speaking market: tell us about your objective and the country you want to develop.
Yes. We review enquiries from French-speaking brands, distributors, professional associations and partners, particularly to prepare a project with Korea or develop a Korean brand in France.
Together, we clarify the target market, partners to involve, timetable and deliverables. Coordination is based in Paris; travel and any local support are agreed for each project.
B2B partner research, market-opportunity analysis, brand presentation, French-language content, meeting preparation, trade shows or French–Korean coordination. Each assignment has an agreed scope and tailored quotation.
Contact
Briefly describe your objective, timing and context. We will reply to clarify your needs and discuss the next steps.
Write to us: contact@eurokorea.fr
For a collaboration proposal, choose “Partnership”.