EUROKOREA / JOURNAL
SAMSO: launching a restaurant dedicated to Korean noodles
2026.02
From concept and launch preparation to the first tastings and content introducing the restaurant.
SAMSO opened in February 2026 with a concept centred on Korean noodles and broths. EUROKOREA supported the concept, pre-opening communication, press materials and coordination of creator visits.
A three-hour tasting brought together ten participants recruited on Threads to try five dishes and traditional drinks. Questionnaires and their analysis structured feedback on the menus and the intention to return. The dedicated website launched later, in October 2026.
