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EUROKOREA / JOURNAL

SAM Korean Tables: four brands, one strategy, documented results

2025.11–2026.10

From the group’s identity to the SAMSO launch, we combined brand strategy, content production, media relations and on-site work. The collaboration continued in October 2026 with Reels and advertising campaigns for Paris K-Food Week.

SAM Korean Tables
784 + 66

publications + replies on Threads

850 social activities: 654 restaurant posts, 130 group posts and 66 replies. November 2025–April 2026.

2.08M

views from creator collaborations

2,082,993 cumulative views recorded in the report. October 2025–April 2026; views, not unique visitors.

+327

Google reviews observed between the two records

2,481 → 2,808 reviews across four restaurants. Weekly monitoring and replies; the change is not attributed solely to communication.

4 + 1

restaurants and group account supported

SAMSUN, SAMCHIC, SAMBUN, SAMSO and SAM Korean Tables.

Historical data from the internal report delivered on 4 May 2026, not independently audited. Creator views are not added to restaurant-account views. Threads replies are recorded separately from publications. These figures do not describe current October performance.

  1. 2025.11–12

    SAM Korean Tables: giving four restaurants a shared voice ↗

    Four distinct concepts brought together under a clear identity: traditional cuisine, barbecue, street food and Korean noodles.

  2. 2026.02

    SAMSO: launching a restaurant dedicated to Korean noodles ↗

    From concept and launch preparation to the first tastings and content introducing the restaurant.

  3. 2025.11–2026.04 · report 2026.05.04

    SAM: six months of content, visibility and customer follow-up ↗

    Regular work across five accounts, alongside creators, media relations, on-site operations and review monitoring.

  4. 2026.04.09 · articles 2026.05.11, 06.16

    Food Tendances: SAM in the discussion on Asian dining ↗

    The group’s identity enters professional discussions and specialist hospitality press.

  5. 2026.05 · Korea 2026.08.03–08.13

    K-Food Terroir: from preparatory work to encounters in Korea ↗

    Connecting places, products and chefs, with a preparatory contribution clearly distinguished from final delivery.

  6. 2026.07–

    Four restaurants, AI-assisted review monitoring ↗

    Moving from occasional monitoring to a structured, regular reading of customer feedback.

  7. 2026.09.29–10.06 · SAM: until 10.09

    Paris K-Food Week: from the event to the four restaurants ↗

    Four restaurant Reels, two event Reels and advertising distribution managed for SAM.

  8. 2026.10

    Two websites to extend SAM’s visibility ↗

    The group and its noodle-focused restaurant each have an entry point consistent with their identity.

Four identities, coordinated communication

Projects & press perspectives

Mentions of the team, our clients and the distribution channel are distinguished. Reprints of the same news-agency report are not counted as independent investigations.