SAM Korean Tables: giving four restaurants a shared voice

At the end of 2025, we worked on the positioning of SAM Korean Tables and the relationship between SAMSUN, SAMCHIC, SAMBUN and SAMSO. The aim was to make their complementary identities understandable while preserving the character of each restaurant.

Visual identity, a group logo, social accounts, media kit, Linktree, briefs and an editorial calendar provided a shared communication base. The group’s story could then be presented to media, creators and partners.