EUROKOREA / JOURNAL
2025.11–2026.04 · report 2026.05.04
Regular work across five accounts, alongside creators, media relations, on-site operations and review monitoring.
The report delivered on 4 May 2026 documents editorial production and indicators monitored across the four restaurants and the group. The figures below relate to specific historical periods; they are neither forecasts nor current October results.
Alongside content, the work included briefs, visit and filming coordination, press materials, Korean New Year promotions and weekly review monitoring. The SAMBUN and SAMCHIC reports complemented this work with analyses of positioning, menus and customer journeys.
850 social activities: 654 restaurant posts, 130 group posts and 66 replies. November 2025–April 2026.
2,082,993 cumulative views recorded in the report. October 2025–April 2026; views, not unique visitors.
2,481 → 2,808 reviews across four restaurants. Weekly monitoring and replies; the change is not attributed solely to communication.
SAMSUN, SAMCHIC, SAMBUN, SAMSO and SAM Korean Tables.
Historical data from the internal report delivered on 4 May 2026, not independently audited. Creator views are not added to restaurant-account views. Threads replies are recorded separately from publications. These figures do not describe current October performance.
| Restaurant | Reels | Stories | Instagram followers | Google reviews |
|---|---|---|---|---|
| SAMSUN | 40 | 160 | 3674 → 5543 | 699 → 810 |
| SAMCHIC | 29 | 134 | 12505 → 12785 | 1390 → 1477 |
| SAMSO | 36 | 200 | 71 → 2171 | 19 → 114 |
| SAMBUN | 14 | 41 | 2725 → 2738 | 373 → 407 |
Positioning the four concepts, SAM Korean Tables identity, logo, social accounts, Threads, media kit, Linktree and editorial calendar. Website development is distinguished from publication: the group and SAMSO websites launched in October 2026.
Communication before the February 2026 opening, press materials, creator coordination and a tasting. Ten participants recruited on Threads discovered five dishes and traditional drinks; their feedback was collected and analysed.
Production and publication for five accounts, brief preparation, visit coordination and filming support. Building a list of twenty media outlets and participation in Food Tendances on 9 April 2026. Actual coverage is distinguished from initial outreach.
Three communication sequences before the event, product presentation and distribution outside SAMSUN and SAMSO, then welcoming and running activities for around 150 guests at SAMCHIC. On-site Stories and post-event Reels.
Weekly review monitoring and replies, observations and recommendations. A shared dashboard, comparison of loyalty solutions, coordination of the HeyPongo rollout, materials and handover procedures.
For SAMBUN: positioning, market and competitor analysis, menu and ordering journey, pricing, takeaway, customer experience, loyalty and a roadmap. For SAMCHIC: its role within the group, menu, BBQ experience, service, brand visibility and implementation plan. Recommendations are not presented as changes that were all implemented.
Menu revisions, SAMSUN frontage posters, print-ready files, social and web-content updates, strategy reports and brief templates. Illustrated designs are communication materials, not event photographs.