EUROKOREA

EUROKOREA / JOURNAL

Paris K-Food Week: from the event to the four restaurants

2026.09.29–10.06 · SAM: until 10.09

Four restaurant Reels, two event Reels and advertising distribution managed for SAM.

Paris K-Food Week ran from 29 September to 6 October 2026; SAM announced its own offers until 9 October. Photographs provided by the team show encounters with chefs, Korean products and culinary and cultural moments from this edition.

Yoonah Park planned and produced the six Reels referenced below. EUROKOREA also manages their advertising. The four restaurants retain their identities: tradition for SAMSUN, barbecue for SAMCHIC, noodles for SAMSO and street food for SAMBUN. Our production and promotion for SAM are distinct from the overall organisation of the event.

Yoonah Park planned and produced the four restaurant Reels and two event Reels presented here. EUROKOREA also manages advertising for the content. This production and distribution work for SAM is distinct from the overall organisation of Paris K-Food Week.

Jangmin Choi with Jeong Kwan at Paris K-Food Week 2026. Photograph provided by the EUROKOREA team.
Jangmin Choi with Jeong Kwan at Paris K-Food Week 2026. Photograph provided by the EUROKOREA team.
Jeong Kwan and chefs gathered at Paris K-Food Week 2026. Photograph provided by EUROKOREA.
Jeong Kwan and chefs gathered at Paris K-Food Week 2026. Photograph provided by EUROKOREA.
Steamed egg with aged ganjang · a creation by Hugo Momus, presented at the event.
Steamed egg with aged ganjang · a creation by Hugo Momus, presented at the event.
Ganjang, caramel and rice · a creation by Pauline Billaud, presented at the event.
Ganjang, caramel and rice · a creation by Pauline Billaud, presented at the event.
Korean products presented at Paris K-Food Week 2026.
Korean products presented at Paris K-Food Week 2026.
A cultural moment at Paris K-Food Week 2026. Photograph provided by EUROKOREA.
A cultural moment at Paris K-Food Week 2026. Photograph provided by EUROKOREA.
Paris K-Food Week 2026 poster · 29 September–6 October.
Paris K-Food Week 2026 poster · 29 September–6 October.

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