Two markets.
Real projects.

A department-store launch, followed by sustained commercial work.

The brief

Introduce the brand to French customers and build sales opportunities beyond the Shinsegae × Printemps pop-up.

Our role

Brand Week coordination, demonstrations, on-site sales, content and creator invitations; management of the AROCELL France Instagram account and import and distribution follow-up.

On the ground

At Printemps from 28 July to 3 August 2025, then product presentations at events in France, sales through Seoul Market and supply to B2B partners.

First among 70 Korean beauty brands in revenue and units sold in the final Shinsegae × Printemps pop-up results.

From working with the manufacturer to following the Korean market.

The brief

Develop Go Nuts distribution in Korea and support the brand in discussions with its local partners.

Our role

Supporting the brand’s development in Korea, working with the French manufacturer and Korean partners.

On the ground

Adapting the brand presentation for Korea, preparing live-shopping campaigns, managing the Go Nuts Korea Instagram account and following local collaborations.

Ongoing support since 2023, including preparation with Korean partners for the Choi Hwa-jung programme on CJ OnStyle.

Korean food products · Paris 14th arrondissement
Carrefour City Paris Maine 85

Korean products find their place in a Paris neighbourhood store. Our contribution: starting discussions on the ground, presenting products and coordinating commercial exchanges between supplier and distributor.

The brief

Identify the right contacts in Paris neighbourhood retail and present a Korean food range suited to the store format.

Our role

On-site prospecting, direct contacts with Carrefour representatives, catalogue presentation and coordination between the Korean supplier and local distribution partners.

On the ground

Following up contacts made in store, sharing the proposal, introductions and coordination through product and quotation review for the Carrefour City Paris Maine 85 project.

Discovery also happens through meeting people.

The brief

Introduce a selection of Korean products to French customers.

Our role

Product selection, online and pop-up sales, stand preparation, communication and feedback on French customer reactions.

On the ground

At KOREA EXPO in 2024, stand sales and cooking demonstrations; in 2025, product presentation, tasting and sales, with product-level reporting and no cooking demonstration.

Brands and products presented, sold or tested across projects include AROCELL, FRUTRIP, BONEE, HUMHUM, Hongd.made and Kimchi Block by Open Sauce Lab. This selection records past and present collaborations; it is not a current distribution catalogue.