EUROKOREA / JOURNAL
EUROKOREA · 2026.10.08
Documented projects, from the first brand work to on-site activities.
2024
Korean products find their place in a Paris neighbourhood store. Our contribution: starting discussions on the ground, presenting products and coordinating commercial exchanges between supplier and distributor.
2025–2026
From the group’s identity to the SAMSO launch, we combined brand strategy, content production, media relations and on-site work. The collaboration continued in October 2026 with Reels and advertising campaigns for Paris K-Food Week.
2025.11–12
Four distinct concepts brought together under a clear identity: traditional cuisine, barbecue, street food and Korean noodles.
2026.02
From concept and launch preparation to the first tastings and content introducing the restaurant.
2025.11–2026.04 · report 2026.05.04
Regular work across five accounts, alongside creators, media relations, on-site operations and review monitoring.
2026.04.09 · articles 2026.05.11, 06.16
The group’s identity enters professional discussions and specialist hospitality press.
2026.05 · Korea 2026.08.03–08.13
Connecting places, products and chefs, with a preparatory contribution clearly distinguished from final delivery.
2026.07–
Moving from occasional monitoring to a structured, regular reading of customer feedback.
2026.09.29–10.06 · SAM extension until 10.09
Four restaurant Reels, two event Reels and advertising distribution managed for SAM.
2026.10
The group and its noodle-focused restaurant each have an entry point consistent with their identity.